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About Us

Brian McGeough - Founder and Managing Director of PSM

Brian is the founder and managing director of PSM. He is an executive coach & people development consultant with over twenty-five years’ experience, as well as being an accredited mediator.

Since PSM started, Brian has facilitated hundreds of workshops and develoment programmes for many of Ireland and Europe’s leading companies.

He is a respected people development practitioner and keynote speaker, and has addressed conferences and seminars here in Ireland, UK, Australia and New Zealand.

He is currently working on his first book.

Brian lives in Dublin with his wife Valerie and their seven children.

Why I set up PSM:

To bring common sense and real wisdom back into developing people. I believed in my heart that what I was previously exposed to as people development was extremely ineffective. For work of this kind to be really effective it had to be real, and based on something more substantial.

My favourite PSM moment so far:

I recently ran a programme with NEPS(National Educational Psychological Services). At the end of the last session, one of the participants walked up to me and said:
“Brian, after 40 years working as a psychologist, I’m finally retiring. And what I’m taking with me now as I go, I learnt from PSM”.

What I love about my work:

The thing I love most is when I see people discovering and making changes for themselves. It's when I see people becoming free.

Interesting fact about me:

When I was in my 20’s I decided to learn to fly light aircraft. I had my first solo flight on the 17th of August 1978, and I clocked up 200 hours nationally and internationally as pilot in command. Also, I grew up in Australia, but no one would know because I fought hard to keep my Irish accent!

My vision:

To ground the development of people in real wisdom and to make it available as widely as possible.

Best advice :

The common ‘task first’ approach will at best produce efficiency. A people first approach will produce excellence. We have to focus on our people. The question is: Do we want to be efficient or excellent?

What Our Clients Say...

Challenging and thought provoking - This training makes a difference.
VHI Health Care
Head of Training & Development, VHI

Discover Our Open Courses

We offer 2-day programmes that deal with a range of personal development areas such as 'leadership', 'communication', 'stress elimination' and many others.

We run several open courses every month. Check the schedule to see our upcoming courses.


brian mcgeough, founder of psm, executive coach, mediator, trainer Brian McGeough - Founder & MD of PSM

Want to join us?

So you think PSM is the company for you?

We believe that people who are passionate about our area of work are priceless. As a result, we are always on the look out for individuals who love what we do, and who want to work for a company that lives its values.

If you are interested, please send us your C.V and cover letter to: info@psm.ie